Improving Value Focus Amidst Uncertainty

Randy Hale • May 07, 2020

 

Improving Value Focus Amidst Uncertainty - Webinar Summary

 

Challenge #1 - Lack of Transparency

  • Setting priorities involves complicated evaluation
  • How do we define ‘Value’?
  • What variables and assumptions are part of the evaluation?

Action #1 - Make the Hidden Visible

  • Build a mind map construct to visualize the key drivers to achieve strategic goals
  • Identify the key drivers to use in the prioritization model
  • Weight how important each criteria is relative to the others

Result #1 - Alignment & Transparency

  • Aligned organization
  • Clarity of focus
  • Empowered teams
  • Ability to ‘tune the dials’ as conditions change

Challenge #2 - Hyper-focus on the Result

  • Initiatives labeled with the result from the business case (i.e. the “$10M new revenue” project)
  • Leaders focused on schedule and cost (i.e. We need to launch by July 1!)

Action #2 - Focus on Value Variability

  • Shift the POV to focus more on the value drivers
  • Test key assumptions / hypotheses early and often

Result #2 - Stop Doing the Wrong Thing Sooner

  • Learn quickly when the “$10M net new revenue” project is actually the “$2M net new revenue” project
  • Learn quickly when cost to deliver grows to a point where a different option should be pursued

Challenge #3 - Certainty Bias

  • “We know what is needed”
  • Executing “the plan”
  • We don’t know what we don’t know

Action #3 - Frequently Vet Assumptions

  • Where are your assumptions most likely to shift?
  • Ensure execution includes ‘early and often’ check of assumptions to minimize end result variability

Result #3 - Improved Value Delivery

  • Ability to optimize focus
  • Evaluate and pivot to work on the most valuable options

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